Contentsquare Review
Contentsquare is used for us to be able to quickly and easily analyse the performance of various components on our pages, and provide a …
Overview
What is Contentsquare?
Contentsquare is a digital experience analytics cloud designed to help companies understand hidden customer behaviors, and use those insights to drive more successful experiences. It includes functionality from the former Clicktale heatmap, session recording, and A/B testing tool and now…
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What is Contentsquare?
Contentsquare is a digital experience analytics cloud designed to help companies understand hidden customer behaviors, and use those insights to drive more successful experiences. It includes functionality from the former Clicktale heatmap, session recording, and A/B testing tool and now boasts a…
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Product Details
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- Competitors
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What is Contentsquare?
Contentsquare Features
Customer experience management Features
- Supported: Product usage analytics
- Supported: Customer experience profiles
- Supported: Customer experience dashboard
- Supported: Customer journey mapping
- Supported: AI-powered recommendations
- Supported: Multi-channel customer feedback collection
Results and Analysis Features
- Supported: Heatmap tool
- Supported: Click analytics
- Supported: Scroll maps
- Supported: Form fill analysis
- Supported: Conversion tracking
- Supported: Goal tracking
- Supported: Session Recording and Replay
- Supported: User Segmentation
Mobile Capabilities Features
- Supported: Responsive Design for Web Access
- Supported: Mobile Application
- Supported: Dashboard / Report / Visualization Interactivity on Mobile
Security and Administration Features
- Supported: Secure web hosting
Additional Features
- Supported: Struggle analysis
- Supported: Merchandising analysis
- Supported: AI insights
- Supported: Lookback analysis
- Supported: Impact quantification
- Supported: Mobile apps analysis
Contentsquare Competitors
Contentsquare Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Contentsquare is a digital experience analytics cloud designed to help companies understand hidden customer behaviors, and use those insights to drive more successful experiences. It includes functionality from the former Clicktale heatmap, session recording, and A/B testing tool and now boasts a suite of customer journey analytic capabilities.
The most common users of Contentsquare are from Enterprises (1,001+ employees).
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Reviews and Ratings
(71)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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- Pros
- Cons
ClickTale is a versatile tool that allows users to analyze their website's performance and identify areas for improvement. Detailed heat maps provide visual insights into the sections of the website that attract the most interest. With conversion funnels, users can segment and analyze visitor behavior, helping them define essential business metrics and KPIs. Valuable insights into visitor interactions and behavior are gained through features like visitor recordings and form completions. ClickTale is widely used by various teams, including sales, customer service, and analytics, on a daily basis. It seamlessly integrates with other analytical tools such as Google Analytics to track website flow and layout effectiveness. By searching and analyzing customer behavior using heat maps and session recordings, users gain actionable insights and can set specific alerts for changes in KPIs. ClickTale is a preferred choice for web analytics teams, digital marketers, and UX designers to understand user behavior and identify pain points on websites. It also helps in evaluating features, layout, and design for eCommerce platforms, aiding informed decisions regarding product updates and changes. Additionally, ClickTale is invaluable for identifying user issues, validating UX through testing hypotheses, and generating new ideas for content and functionality. Some users even recommend ClickTale as a valuable tool for monitoring and improving PPC campaigns while managing their accounts.
Valuable Video Recordings: Users find the video recordings of user sessions to be invaluable as they allow them to see the cursor movement, scrolling behavior, and how users find what they are looking for on a webpage. This feature is highly appreciated by many reviewers.
Insights from Heatmaps: The mouse hover heat map provides users with insights into where users are looking on the webpage, helping them identify areas where users may mistakenly think non-clickable items are clickable. Many users appreciate this feature and find it helpful in improving their website's usability.
Comprehensive Data Analysis: Users find ClickTale's data analysis capabilities extensive, allowing them to connect the dots and understand how sales have improved or dipped. The clear and logical presentation of data in ClickTale is highly appreciated by users as it helps them easily understand the information provided. Several reviewers have praised ClickTale for its comprehensive data analysis features.
Limited Access Rights: Some users have expressed frustration with the inability to grant others in their company restricted access rights, which has resulted in them being the sole point of contact for anything related to Clicktale.
Lack of Reporting Capabilities: Several reviewers have found Clicktale to be labor-intensive for gathering and analyzing data as it lacks the ability to build reports using quantitative data. This limitation has made it challenging for users to extract meaningful insights from the platform.
Restrictions on Gold Subscription Features: Many users have mentioned their disappointment with the lack of functionality available in Clicktale's gold subscription. They have stated that several desired features require an enterprise-level subscription, limiting their ability to fully leverage the tool's capabilities.
Attribute Ratings
Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
May 14, 2014
Powerful Insights with ClickTale
Score 9 out of 10
Vetted Review
Verified User
Our marketing department uses ClickTale to analyze the performance of our website. We especially like the detailed heat map sections, the conversion funnels that allow segmentation, the visitor recordings, and the form completions. We are able to drill down and find problem areas of our website, and when we locate them, we can watch visitor recordings to see actual visitors using our website.
- Heat Maps - we used and liked CrazyEgg in the past, and it was a cheaper tool that was easy to use. ClickTale gives us additional capabilities with better data about scroll reach, mouse movements, clicks and a summary report that shows what parts of our pages are getting attention. A product manager asked us yesterday for insights on how his product page was performing, and we were easily able to send him the reports in the heat map section.
- Visitor recordings - We get good data on our website using analytics tools like GA, HubSpot and ClickTale, but it is very helpful to watch actual visitor recordings for certain visitor segments. If we add a new page or new feature to our website and notice a trend, we can easily drill down and watch visitors and see how they are interacting with the page.
- Conversion funnels - We do a lot of our analysis in Google Analytics and you can set up conversion funnels in GA if you know how to do it. The problem is you can't segment the data and the aggregated data is not as helpful. ClickTale makes it very simple to do conversion funnels, and you can segment them with just a few clicks.
- Education - there is a ton of data available in ClickTale, but unless you know what you are doing, it provides little insight to the business. You can't simply send executives heat maps, conversion funnels, or visitor recordings and expect them to know what to do with the data. I recommend they make a serious investment in education for end-users so that companies can get the full value out of the data the tool can provide.
- Set up - The set up can be easy for ClickTale, but ours was more difficult because of our CMS, use of HubSpot forms and CTAs, and our extensive use of GA. Getting all of that to work together is not always straightforward, and we had a difficult time getting it all set up. I recommend ClickTale make some investment in better tools to help customers get set up. They may have done that over the past 10 months since our initial setup.
- Haven't been able to measure ROI yet, but it has definitely allowed us to improve our website. We recently published a page that took us about 6 hours of time to develop, and we were about to invest another 10 hours to improve the page. We watched how visitors were interacting with the page and decided the content was not valuable so we deleted the project and saved us 10 hour of time.
We used CrazyEgg prior to ClickTale. CrazyEgg is simpler to use and much less expensive, but you get what you pay for. ClickTale gives us more capabilities that we desired. If you are a small start up with few people dedicated to the web, go with CrazyEgg. If you are a larger company wanting more capabilities, I would use ClickTale.
December 20, 2013
ClickTale, Not for Everyone
Score 2 out of 10
Vetted Review
Verified User
- Heat Maps (clicks on the webpage).
- % of web pages Viewed (seen by the person browsing).
- Watching one recording after another is time consuming and not a large enough sample size for definitive results.
- Time and resources to use the tool is not worth the investment. Spend your money, time and resources on testing (A/B, multivariate).
- Tracking tags can slow down your site.
- Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
- The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
- If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).
December 14, 2013
Clicktale is a tool that has furthered my career, plain and simple.
Score 9 out of 10
Vetted Review
Verified User
- Video recordings of users during their entire session to a website. To actually see the cursor, where it goes, does it scroll to the bottom of the page and then back up and then back down where a user finds what they were looking for that they missed the first time. This is invaluable.
- Vertical page scroll let's me know how far down a page content is being seen. This coupled with the page recordings gives me the ability to know if the scroll was at a pace that could support comprehension or if they were just flying to the bottom of the page.
- Mouse hover heat map gives me an indication of where users are looking. I've caught users thinking non-clickable items were clickable.
- Being able to select a page and watch as many users as I want interact with it. I can get a sense of common user patterns in depth for a single page or a flow of several pages.
- Page duration versus cursor engagement duration. This was a huge surprise in user behavior for me to learn about that is never duplicated in moderated user testing. If a user opens a link in a new window or tab there is no guarantee that the amount of time the window or tab was open that the user was actively engaged with it's content.
- I always felt not providing me with the ability to grant others in my company with rights restricted access was a huge downside. This forced me into being the sole point of contact for anything that had to do with Clicktale.
- Hugely lacking in the ability for me to build reports using the quantitative data. It was very labor intensive for me to gather and analyze data from Clicktale.
- I missed out in a lot of functionality not having an enterprise level subscription. I had the gold subscription. Many of the things I wanted to capture were not possible without involving their developers - and that was only possible at the enterprise subscription level.
- I learned how effective some of our image carousels were. How only 10% of a page visitors were being exposed to only the first slide. People were scrolling down or leaving the page without ever being exposed to 90% of the content. Once I provided this input to stakeholders it was an easy sell to redesign this aspect of the page.
- I used the mouse-move heat map to analyze user interaction with the footer. Showing stakeholders the before and after redesign heat maps did wonders for improving my credibility as an usability analyst.
- We used Clicktale to help analyze our 404 error page effectiveness. Our redesign gave us a 14% lower bounce rate on our redesigned 404 error page. Stakeholders appreciated a quantitative measure to gauge the success of that project.
- Good filter functionality when building queries to view page results
- Good filter control for working with heat map reports
- Honestly, I didn't find any UI features that were unusually difficult or cumbersome given the expectation that there is always a learning curve.
November 08, 2013
Clicktale is a great tool to analyze user bahavior
Score 10 out of 10
Vetted Review
Verified User
- We love the feature of recording user sessions, there are few things that analytics never tells you, with clicktale we were able to see ho users interact with our site and we found several issues when analyzing these videos
- Clicktale does a fantastic job analyzing forms, we can see visually where users were dropping off, and we were able to fix several forms in our site as a consequence
- Heat maps is another great feature of clicktalke, it helped us identify where users were focusing their attention. These heat maps were very easy to understand
- We detected some issues when clicktale was analyzing forms. The major issue is that when the form has a drop down menu, if the user open the menu and then navigate with the keyword arrows up and down, clicktale records this as a new interaction every time. I used clicktale more than a year ago, so this issue may have been fix already. At the time that was the case.
- The most positive impact from Clicktale is that helped us streamline the forms we used and fix problems that we couldn't see when we were analyzing just numbers from our analytics dashboards.